Post by account_disabled on Jan 6, 2024 7:54:38 GMT
You have – Both articles and e books, infographics, etc. – according to your person's shopping journey. For that, we must remember that it is divided by. Top of the funnel. stage in which the person discovers that they have a problem. Middle of the funnel. In this phase, the person looks for advice that can help them solve that problem. Bottom of the funnel. here find out who offers the definitive solution for that problem. Thus, when a person is interacting more with the content that is at the top of the funnel, it is a sign that they are still dealing with a problem and, in case they become a lead, the seller will need to address it to the point of understanding what They are their greatest ailments.
The one who is in the middle of the funnel will read more articles, download Special Data more materials that have advice to solve the problem. In this way, the seller's approach to such a lead may have another solution, that is, it may point to solutions that your product has but without offering it yet, since that should only be done when the lead is at the bottom of the funnel. Finally, the fourth step refers to defining how lead nurturing will be done. The nutrition flow consists of sending a sequence of emails with content related to the materials that the lead has downloaded or entered in the last few days.
Therefore, it is not enough to send any content, it is necessary to segment the leads into groups and send different emails to each one so that they can provide greater hook and interest when the time comes to talk to the seller. For this, you can use Autoresponder, that is, sending emails in a predetermined sequence or marketing automation itself, which can cause the lead to receive different content according to the actions they take. For example. the lead may receive an email that has digital marketing tips, a link to learn more about SEO and another to learn more about Paid Media. Depending on the click that the lead makes, they may fall into the list of those interested in SEO or Paid Media.
The one who is in the middle of the funnel will read more articles, download Special Data more materials that have advice to solve the problem. In this way, the seller's approach to such a lead may have another solution, that is, it may point to solutions that your product has but without offering it yet, since that should only be done when the lead is at the bottom of the funnel. Finally, the fourth step refers to defining how lead nurturing will be done. The nutrition flow consists of sending a sequence of emails with content related to the materials that the lead has downloaded or entered in the last few days.
Therefore, it is not enough to send any content, it is necessary to segment the leads into groups and send different emails to each one so that they can provide greater hook and interest when the time comes to talk to the seller. For this, you can use Autoresponder, that is, sending emails in a predetermined sequence or marketing automation itself, which can cause the lead to receive different content according to the actions they take. For example. the lead may receive an email that has digital marketing tips, a link to learn more about SEO and another to learn more about Paid Media. Depending on the click that the lead makes, they may fall into the list of those interested in SEO or Paid Media.