Post by account_disabled on Dec 21, 2023 4:02:47 GMT
The blockage of the Suez Canal caused by the container ship Ever Given was finally resolved this Monday after six days putting in check the maritime traffic of one of the most important commercial routes on the face of the Earth. Not in vain, 12% of world maritime trade and 25% of merchandise containers transit through the Suez Canal. And the almost week-long obstruction caused by the Ever Given ship has inevitably resulted in million-dollar losses for global trade. This megaship, 400 meters long and 49 meters wide (comparable in its colossal dimensions to a skyscraper), was released yesterday in a race against time that, if it had continued for even longer, would have led to a global crisis with dire consequences.
The blocking of the Ever Giver is actually nothing funny, but Burger King , true to its irreverent spirit, has decided to use this news event to practice the art of "newsjacking" with a lot of Phone Number List salt (and at the same time make a little fun of the obstruction that has kept half the world in suspense for the last week). A few days ago, when the Egyptian authorities had not yet managed to unmoor the Ever Given container ship, the Chilean subsidiary of Burger King came out with an advertisement in which it recreated the blockade in the Suez Canal in a carnivorous way.
In the advertisement published on social networks by the famous food chain, it is a succulent Double Whopper (and not a ship) that paralyzes maritime traffic in the Suez Canal. "Maybe we made it too big" is the motto with which Burger King puts the icing on the cake to an advertisement whose ingenuity has not gone unnoticed on social networks and has ended up reaching viral status. It is clear that Burger King is a true master at "trolling" not only its rivals ( epic are, for example, its advertising stunts against McDonald's ) but also any current event (potentially juicy) that comes its way.
The blocking of the Ever Giver is actually nothing funny, but Burger King , true to its irreverent spirit, has decided to use this news event to practice the art of "newsjacking" with a lot of Phone Number List salt (and at the same time make a little fun of the obstruction that has kept half the world in suspense for the last week). A few days ago, when the Egyptian authorities had not yet managed to unmoor the Ever Given container ship, the Chilean subsidiary of Burger King came out with an advertisement in which it recreated the blockade in the Suez Canal in a carnivorous way.
In the advertisement published on social networks by the famous food chain, it is a succulent Double Whopper (and not a ship) that paralyzes maritime traffic in the Suez Canal. "Maybe we made it too big" is the motto with which Burger King puts the icing on the cake to an advertisement whose ingenuity has not gone unnoticed on social networks and has ended up reaching viral status. It is clear that Burger King is a true master at "trolling" not only its rivals ( epic are, for example, its advertising stunts against McDonald's ) but also any current event (potentially juicy) that comes its way.