Post by account_disabled on Nov 25, 2023 4:28:56 GMT
AG Exactly Each time our campaign starts with a linear model. He is the fairest for affiliate publishers to start with. Everyone gets the same part of the CPS commission of course after calculating the costs of other activities in the other models. Only later do we slowly start to modify this model depending on our campaign goals and what ecommerce wants to achieve at a given moment. MM I understand. So we can say that Smart Attribution is a combination of a media analytics service with the provision of a tool where you can actually see what it looks like. Finally tell us a little about the costs. There are some foreign attribution tools on the market.
We know that DoubleClick is not the cheapest. Where does a solution based on Smart Attribution fit here? AG It's definitely cheaper because it's not just a tool. Activities with publishers pass through this service so part of the costs is actually a media margin. Technological Email Marketing List costs are very low and appear only above a certain level of traffic. They are completely incomparable to the costs of DoubleClick or other solutions of this type. MM This all sounds great. So we are waiting for the first case study. AG I'm also looking forward to it I think it's literally a matter of a month. We will have some cool data to share with you. * Anna Gromańska Publishing & Innovations Director at Cube Group.
He has been specializing in digital and performance marketing for over years. At Cube Group he develops and implements innovative technologies supporting datadriven marketing including enabling crossdevice tracking customer journey analytics attribution modeling and deduplication manages a team implementing digital sales activities including for brands such as Smyk Vistula Kakadu TaniaKsiążka and Vectra a team optimizing cooperation between publishers.
We know that DoubleClick is not the cheapest. Where does a solution based on Smart Attribution fit here? AG It's definitely cheaper because it's not just a tool. Activities with publishers pass through this service so part of the costs is actually a media margin. Technological Email Marketing List costs are very low and appear only above a certain level of traffic. They are completely incomparable to the costs of DoubleClick or other solutions of this type. MM This all sounds great. So we are waiting for the first case study. AG I'm also looking forward to it I think it's literally a matter of a month. We will have some cool data to share with you. * Anna Gromańska Publishing & Innovations Director at Cube Group.
He has been specializing in digital and performance marketing for over years. At Cube Group he develops and implements innovative technologies supporting datadriven marketing including enabling crossdevice tracking customer journey analytics attribution modeling and deduplication manages a team implementing digital sales activities including for brands such as Smyk Vistula Kakadu TaniaKsiążka and Vectra a team optimizing cooperation between publishers.